Project: Consumer Print Booklet

Objective: Develop an informational booklet that deals with healthy living and lifestyles

Remarks: Interesting initiative for African-American target population; booklet contained simple tips for living more healthily

Features: Culturally relevant content and hand-drawn illustrations

Project: Retail Poster

Objective: Design poster for display in social gathering places (barbershops, beauty salons) of African-Americans to encourage discussions of healthy living

Remarks: Leveraged design of booklet

Features: Culturally relevant content and hand-drawn illustration

Project: Consumer Pamphlets

Objective: Promote preparation of healthy meals that are good for health to an African-American target population

Remarks: Utilized healthy living booklet as ‘distribution’ channel for recipe cards with easy-to-prepare meals

Features: Culturally relevant content