Project: Print Advertisement

Objective: Publicize the number of high schools graduates from JPPSS who are prepared for college or to begin a career

Remarks: Design, copywriting, and layout accomplished within a brief, two-day ‘opportunity’ window

Features: Custom photography

Project: Logo Development

Objective: Create an identity for a new technology conference for JPPSS administers, faculty and staff

Remarks: Assignment required combining a very wordy name with a graphic element to reinforce the school system’s focus on technology

Features: Color and black and white versions

Project: Print Advertisement

Objective: Publicize the recent JPPSS valedictorians and salutatorians and the universities they will be attending

Remarks: Complicated task of presenting 21 student images in a small ad size

Features: Custom photography

Project: Direct Marketing Campaign

Objective: To increase enrollment at several schools that were experiencing a decline in enrollment

Remarks: Each postcard was customized to include specific information about the elementary school in the district

Features: The direct marketing campaign featured a message about JPPSS’s use of technology, certified teachers, extra-curricular activities, and affordability. A full-color, over- sized postcard was mailed out each month.