Project: Consumer Website

Objective: Create new website that aligns the brands of the Hip, Knee, and Shoulder Stryker product lines

Remarks: AboutStryker.com reflects a cohesive design that incorporates simple to use navigation and functionality

Features: Find an Orthopedic Surgeon tool that searches by zip code

Visit the About Stryker Website »

Project: Co-Op Online Banner Advertising

Objective: Conduct pilot study of online advertising for Rothman Institute in reaching potential patients in a neighboring state

Remarks: Designed / placed tile ad, developed a micro site, and tracked performance of initiative with increasing the amount of patient appointments and referrals

Features: Flash application

Visit the Rothman Institute Online Banner »

Project: Print Advertisement

Objective: Design ad that can be localized to publicize Stryker joint pain seminars

Remarks: Ad utilized well-known baseball player Johnny Bench, a spokes person for Styker

Features: Localization ‘zone’ for ease in customizing

Project: Print Advertisement

Objective: Design ad that promotes a Stryker licensed device for the Cormet Hip Resurfacing procedure

Remarks: Ad required careful copywriting and attention to required legal disclosures

Features: Straight-forward execution of established brand standards