Web Analytics  Online Marketing

You have a website. It looks great. It has plenty of product information and an online shopping cart to process sales of your products. But… is it doing your company any good? Are users coming to your site? Staying? Interacting?

Google Analytics is an enterprise-class, performance measurement tool that generates detailed statistics about the visitors to a website. With Google Analytics you can understand with great precision the activity on your site and determine what brings people to it, what keeps them there, and why they may be leaving. Figure out what makes your customers tick to help boost e-commerce conversions and interested traffic to your site.

Google Analytics gives you powerful information on your customer’s website activity and can help you answer some important questions:

• What search terms are bringing customers to your website? Where do you rank against your competitors?
• How is your online advertising campaign performing? Which keywords or websites have the best conversion rate?
• Why are customers abandoning a specific landing page or your shopping cart? How easy is the user experience?
• How many people are watching your informational video? How long does it keep their attention?

Mudbug Media can help you get the most out of your website by tracking web activity and providing insights into what is working and what needs work. We start by installing the Google Analytics tracker and giving you detailed reports on how your customers are interacting with your website, from entrance through point-of-sale. In addition to graphs and statistics, the trending analysis we provide makes it easier to recognize and respond to user behavior.