Search Engine Optimization (SEO)  Online Marketing

SEO strives to improve the quantity and quality of traffic to a website from search engines via natural, organic or algorithmic search results. The higher the search results ranking, the higher your website’s visibility and the greater the likelihood that searchers will visit your site. For a website to build traffic through search, it must appear on the first page of results on Google, Yahoo!, and MSN Live/Bing. Combined, these search engines represent 91% of all Internet searches.

To drive traffic to a website, Mudbug Media follows a straightforward optimization strategy that incorporates structural improvements, carefully crafted content, and link building efforts.

We focus on three distinct but connected areas:

• Website Structure – Search engines need help determining what is important on each page of your website. We make sure that key elements such as headings, titles, addresses, etc. are all marked accordingly in the code for your site, and that all parts of your website are accessible to the search engine. Using semantic markup and sitemaps helps the search engine ‘read’ each page of the website, and readability improves overall ranking.
• Website Content – Mudbug Media researches the keywords and phrases that your customers will use to find your company and its services, then makes sure the website is actually using these words in the right places. Ideally, this is done when content for a website is being compiled originally. However, existing website copy can be rewritten and updated to ensure the right keywords are in place.
• Link Building – The rank of a website page on search engine results is also determined by how many other pages link to it (and the popularity and reputation of those pages). Having high profile websites link to your site improves your search results ranking. Mudbug Media helps you to get people talking about you online. We also provide the tools that make it easy for your audience to spread the word about you through high-traffic social networks.

At Mudbug Media, we understand that effective SEO is about creating websites with pages that are usable, accessible, and search friendly. We know how search engines work and will edit content and HTML coding to increase the relevance of specific keywords and remove any barriers to the indexing activities of search engines.