Media Planning and Buying  Traditional Marketing

Strategic communications execution is a two-step process with each step requiring a different approach and skill set.

The first step is media planning or the process of assembling an effective media mix to bring a brand’s message to an identified target consumer. It involves identifying insights into consumer behavior, finding the most effective methods of bringing a brand’s message to that audience and coordinating with creative to ensure that the media mix agrees with the message.

The second step is media buying where vendor relationships and persuasive skills are used to negotiate the most effective placements possible while keeping within a brand’s media budget. Media buying requires excellent organizational qualities to coordinate placements, invoices and deadlines.

Mudbug Media manages and facilitates all aspects of media planning and buying for a brand’s strategic communications executions.