Content Writing Website Development
Web content cannot be a simple copy and paste of text used for printed materials. Online readers have shorter attention spans and a tendency to scan for information rather than read carefully. Also, web copy must incorporate keywords and phrases that will improve search engine indexing and ranking. This approach to search engine optimization (SEO) can lead to a better ranking on natural or organic search engine results pages (SERPs).
Mudbug Media begins the website content writing process by clarifying the objectives for the website, gathering relevant information, adopting the tone you would like used, and identifying the best keywords associated with the content. Copy is written, analyzed for SEO and edited for clarity and brevity — web users dislike scrolling down through large amounts of text.
Mudbug Media produces copy that is concise, accurate and easily understood.
We follow these ‘best practices’ when writing website content:
- Using shorter sentences, words and paragraphs with one idea per paragraph
- Making copy concise — about half the word count than print
- Constructing meaningful headlines and content section titles
- Adhering to a journalistic style of placing the most important information first
- Organizing copy in easy-to-scan and bulleted lists
- Avoiding overly-used promotional words and puffery
Mudbug Media prepares website copy that contains only the information that the user will find relevant and valuable. Brief does not, however, mean boring. We can convey your excitement about your service or product without going on and on to do so.
