by Chris Cook

How Google Analytics Can Guide Creative & Media

Google Analytics gathers more than the number of website pageviews during a given time period; it is constantly gathering information on your customer. Once collected, this information can provide consumer insights to guide both creative design and media decisions.

With Google Analytics, one can divide site visitors into very granular segments including, but not limited to visitors by: device (Mobile visitors), Language, Hour of the Day, and even Days Since Last Visit. These metrics can be combined, mixed, and matched to create very specific audience segments.

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by Kelly Fogarty

Link Roundup: Marketing Edition

Today’s Link Roundup comes from the bookmarks of two of Mudbug Media’s online marketing experts, Antonio Felguerez and Chris Cook.  Between the two of them, Antonio and Chris manage the majority of Search Engine Marketing strategy, implementation and analysis for our clients.

Here’s a look at some of the sites Chris and Antonio turn to regularly for tips, analysis of current events and inspiration.

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by Antonio Felguerez

Google Caffeine: Perks of an Algorithm Update

Caffeine, Google’s new web indexing system, has been the talk of the SEO world for some time.  Google began sandbox testing nearly a year ago, and blogs have been speculating about how this will affect SEO and SEM ever since.  This week it’s official, and Google’s Matt Cutts has given us the rundown of the algorithm changes and what it can really do.

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by Antonio Felguerez

Landing Page Optimization

When a visitor clicks on your advertisement and cannot immediately find what they’re looking for, you didn’t just lose the cost per click; you lost an opportunity to convert a customer. PPC campaigns are an extension of your landing page strategy, and the two need to work together – otherwise you’re throwing your money away. Even if the visitors weren’t interested in your products and services at the point of click, you can appeal to their needs and improve your chances. Landing page content is the key to user engagement, and should tie in to the natural user experience. (more…)

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