Landing Page Optimization

When a visitor clicks on your advertisement and cannot immediately find what they’re looking for, you didn’t just lose the cost per click; you lost an opportunity to convert a customer. PPC campaigns are an extension of your landing page strategy, and the two need to work together – otherwise you’re throwing your money away. Even if the visitors weren’t interested in your products and services at the point of click, you can appeal to their needs and improve your chances. Landing page content is the key to user engagement, and should tie in to the natural user experience.

Ochsner ER Wait Times App

Not long ago, Ochsner launched its Emergency Room Wait Times feature that lists and updates the wait times across Ochsner’s medical network so that you can make the best choice for fast access to excellent care. Great idea.

Better idea? Make it mobile. Dynamic content is why web browsers entered the mobile arena. Also, wherever an emergency occurs, someone has a cell phone in a pocket or purse. You don’t have to walk away from someone who’s injured or wait for a computer to wake up. Instant info gives instant help.