by Tara Curtis

Grabbing the Tail

If you make a chart of every available product in the world that you could possibly buy right now, only a small amount would fit into that “must have” category of popularity that drives big box retailers to stock up on the latest hot toy for the holidays.

The rest of the products spread out into infinity away from the spiked cluster of big-ticket items as popularity decreases, creating what we call a Long Tail. The Long Tail is really a retailing concept that abandons the traditional merchandising methods in favor of the equalizing power of the Internet.

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by Melanie Johanson

Day of Service

One of my jobs here at Mudbug Media is to organize our ongoing volunteer efforts.  What began as an effort to do 10 Good Deeds in 2009 to celebrate our 10^th year of existence has carried over into 2010.  To kick off the New Year, volunteers from the Mudbug Media team rolled up our sleeves, pulled on our work gloves and helped clean up Lafayette Cemetery No. 1.

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by Scott Zeitzer

Help Haiti

I think everyone has heard about the earthquake that devastated much of Haiti last week.  As New Orleanians, we are also acutely aware of how hard it is to wait for help.

All politics aside, anyone who has ever known and loved New Orleans knows how heartbreaking it was to watch hours turn into days and days into weeks as we waited for much needed help and supplies to arrive in the wake of Hurricane Katrina. (more…)

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by Shelby Strickland

Reaching Out: Email-based Marketing Strategy

As a marketing strategist, part of my job here at Mudbug is to plan out and implement e-mail based marketing strategies. I think one of the most important tools for any company venturing into the field of e-mail marketing is the e-mail newsletter. E-mail newsletters are an effective way to spread the word about news, events and other topics that might be relevant to a company’s customer base.

By taking advantage of new technology and advanced delivery systems, Mudbug can help you create an effective e-mail newsletter platform to drive traffic to your Web site and your front door.

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by Antonio Felguerez

2010 Trends: Leveraging the Mobile Market

As more Internet users log on from a variety of handheld devices that took over the smartphone market over the past few years, web sites are becoming more mobile to meet the growing demand.

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