By the Numbers

Here are some of the sites the Mudbug Media team has drawn information and inspiration from this week.

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Search Engine Land & Open Graph

Today’s Link Roundup comes from the bookmarks of two of Mudbug Media’s online marketing experts, Antonio Felguerez and Chris Cook.  Between the two of them, Antonio and Chris manage the majority of Search Engine Marketing strategy, implementation and analysis for our clients.

Here’s a look at some of the sites Chris and Antonio turn to regularly for tips, analysis of current events and inspiration.

Google or Bing?

In the advertising world, what you have to say about your product is just as important as where you say it.  If your customers all drive cars, advertising inside the bus station won’t do much good, no matter how catchy the slogan.

If your business advertises online, the clear choice for pay per click ad campaigns for much of the last decade has been Google, but competing search engine Bing could end up giving Google a run for its money.

Making email work for you

Despite the influx of social media and other marketing channels, email continues to be the foundation, the rock, the heart and soul of online marketing in 2010. It is the killer app of all solid online marketing strategies and a proven performer that has weathered the storm and the scrutiny for well over ten years.

Pepsi’s Superbowl Strategy

In the marketing world, Super Bowl commercials can make or break a product’s image.  From classic commercials like Mean Joe Green and Apple’s 1984 ad to lighter fare like Terry Tate Office Linebacker and E*Trade’s wazoo, companies big and small invest millions of dollars for airtime during the Super Bowl each year.