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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Previous entries about ‘Internet’

The Wikipedia Effect

This past Saturday, January 15th, marked the ten-year anniversary of the Internet’s (seemingly) all-knowing information resource, Wikipedia.

From Roy G. Biv and Arabic numerals to the rules of soccer and Winnie Cooper’s Erdos number, there seems little-to-no topic outside the consideration of Wikipedia’s knowledge scope – or should I say, beyond conversational validity for the ‘project’s’ countless writers, editors, and readers.

Web Trends, Chrome & Recycle

Bug Bytes is a weekly roundup of the Web’s best links, blog posts, and news articles related to web design, application development, and online marketing. Continue the conversation and share your thoughts on these stories in the comments below – we’d love to hear your own insights!

 

Better Search, Better Results

Most of us use Google everyday; oftentimes, more than once a day. It’s not always easy to find what we are looking for—even when we know the information is there. Google does a great job giving the user relevant results for any given search query; however, Google users often search for very ambiguous terms.

The solution to this problem is “better search, better results.” Here, I’ve compiled a list of the most basic yet important search tools, called “modifiers,” that will help improve your searches and get you better results.

AdWords, Chrome OS & Involver

AdWords Adds Automated Rules

Google recently announced a new feature for AdWords that makes account management easier and more streamlined, dubbed Automated Rules. Automated rules lets advertisers schedule changes to a campaign’s settings contingent upon fluctuations of any given metric. For example, advertisers can change the daily budget on peak shopping days or modify maximum CPC bids depending on a metric like Click-Through Rate (CTR). Some of the exciting new automated features include: pausing keywords, raising bids to receive first page placement, and modifying maximum CPC bids.

Grabbing the Long Tail

If you make a chart of every available product in the world that you could possibly buy right now, only a small amount would fit into that “must have” category of popularity that drives big box retailers to stock up on the latest hot toy for the holidays.

The rest of the products spread out into infinity away from the spiked cluster of big-ticket items as popularity decreases, creating what we call a Long Tail. The Long Tail is really a retailing concept that abandons the traditional merchandising methods in favor of the equalizing power of the Internet.

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