Email-based Marketing Strategy

As a marketing strategist, part of my job here at Mudbug is to plan out and implement e-mail based marketing strategies. I think one of the most important tools for any company venturing into the field of e-mail marketing is the e-mail newsletter. E-mail newsletters are an effective way to spread the word about news, events and other topics that might be relevant to a company’s customer base.

By taking advantage of new technology and advanced delivery systems, Mudbug can help you create an effective e-mail newsletter platform to drive traffic to your Web site and your front door.

Leveraging the Mobile Market

As more Internet users log on from a variety of handheld devices that took over the smartphone market over the past few years, web sites are becoming more mobile to meet the growing demand.

So, You Want a Mobile App

So, you want a mobile application.  What kind of application is best for your needs?  How do you know what to build?

Landing Page Optimization

When a visitor clicks on your advertisement and cannot immediately find what they’re looking for, you didn’t just lose the cost per click; you lost an opportunity to convert a customer. PPC campaigns are an extension of your landing page strategy, and the two need to work together – otherwise you’re throwing your money away. Even if the visitors weren’t interested in your products and services at the point of click, you can appeal to their needs and improve your chances. Landing page content is the key to user engagement, and should tie in to the natural user experience.

The Art of Illustration

Last week, Mudbug Media bought the designers something fun to play around with, the new Wacom Intuous 4 Tablet. Luckily it showed up just in time for an interesting illustration project I just started. For anyone who isn’t familiar with how Illustrator works this might not seem like a big deal, but for a designer like myself who prefers using hand-drawn illustrations, it means the world.