Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”


Posts Tagged ‘Google Analytics’

Chris Cook
by Chris Cook

How Google Analytics Can Guide Creative & Media

Google Analytics gathers more than the number of website pageviews during a given time period; it is constantly gathering information on your customer. Once collected, this information can provide consumer insights to guide both creative design and media decisions.

With Google Analytics, one can divide site visitors into very granular segments including, but not limited to visitors by: device (Mobile visitors), Language, Hour of the Day, and even Days Since Last Visit. These metrics can be combined, mixed, and matched to create very specific audience segments.

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Kelly Fogarty
by Kelly Fogarty

Link Roundup: Marketing Edition

Today’s Link Roundup comes from the bookmarks of two of Mudbug Media’s online marketing experts, Antonio Felguerez and Chris Cook.  Between the two of them, Antonio and Chris manage the majority of Search Engine Marketing strategy, implementation and analysis for our clients.

Here’s a look at some of the sites Chris and Antonio turn to regularly for tips, analysis of current events and inspiration.

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Antonio Felguerez
by Antonio Felguerez

Your Website on Analytics

Before the Internet, businesses could keep track of customers very easily; they would walk in the front door and shake the owner’s hand.  But in the modern online marketplace it’s a virtual impossibility to tell who visited your site, how and why they got there and which products or services attracted their interest without some sort of tracking system.

That’s where analytics come in.  Functioning like an online inventory system, analytics programs allow to you gather a wide range of information on every visitor to your site.  And since the majority of analytics programs are free and open to the public, there’s no reason why every website today shouldn’t employ some sort of analytical tracking method.

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