Tracking AdWords in Google Analytics

Being able to track visitors to a site that respond to an AdWords campaign provides a wealth of information and is essential to the ability to show the ROI of the AdWords campaign.

Search Engine Land & Open Graph

Today’s Link Roundup comes from the bookmarks of two of Mudbug Media’s online marketing experts, Antonio Felguerez and Chris Cook.  Between the two of them, Antonio and Chris manage the majority of Search Engine Marketing strategy, implementation and analysis for our clients.

Here’s a look at some of the sites Chris and Antonio turn to regularly for tips, analysis of current events and inspiration.

Google or Bing?

In the advertising world, what you have to say about your product is just as important as where you say it.  If your customers all drive cars, advertising inside the bus station won’t do much good, no matter how catchy the slogan.

If your business advertises online, the clear choice for pay per click ad campaigns for much of the last decade has been Google, but competing search engine Bing could end up giving Google a run for its money.

Analytics on Your Website

Before the Internet, businesses could keep track of customers very easily; they would walk in the front door and shake the owner’s hand.  But in the modern online marketplace it’s a virtual impossibility to tell who visited your site, how and why they got there and which products or services attracted their interest without some sort of tracking system.

That’s where analytics come in.  Functioning like an online inventory system, analytics programs allow to you gather a wide range of information on every visitor to your site.  And since the majority of analytics programs are free and open to the public, there’s no reason why every website today shouldn’t employ some sort of analytical tracking method.