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Yelp Targets Foursquare, Facebook With Check-In Offers
Yelp continues to update their platform by adding new, competing features —“check-in offers.” This is similar to what Foursquare and Facebook offer, in which users check in to local business and broadcast to their network of friends. This “check-in” feature essentially gets consumers to advertise the businesses they patronize and rewards them accordingly. Foursquare has had success establishing check-in deals for “mayors,” securing partnerships with Starbucks, Pizza Hut, and many other businesses. Facebook, since introducing its “Places” platform, has successfully brought local social networking to the mainstream, and is in the process of working out deals, as well.