Grabbing the Long Tail

If you make a chart of every available product in the world that you could possibly buy right now, only a small amount would fit into that “must have” category of popularity that drives big box retailers to stock up on the latest hot toy for the holidays.

The rest of the products spread out into infinity away from the spiked cluster of big-ticket items as popularity decreases, creating what we call a Long Tail. The Long Tail is really a retailing concept that abandons the traditional merchandising methods in favor of the equalizing power of the Internet.

Email-based Marketing Strategy

As a marketing strategist, part of my job here at Mudbug is to plan out and implement e-mail based marketing strategies. I think one of the most important tools for any company venturing into the field of e-mail marketing is the e-mail newsletter. E-mail newsletters are an effective way to spread the word about news, events and other topics that might be relevant to a company’s customer base.

By taking advantage of new technology and advanced delivery systems, Mudbug can help you create an effective e-mail newsletter platform to drive traffic to your Web site and your front door.

Leveraging the Mobile Market

As more Internet users log on from a variety of handheld devices that took over the smartphone market over the past few years, web sites are becoming more mobile to meet the growing demand.

Mudbug Holiday Card 2009

Our holiday card was the product of an impromptu brainstorming session at the Mudbug Thanksgiving party. Turkey apparently makes great brain food, because Ashley Segari thought of the perfect phrase for our holiday card:

So, You Want a Mobile App

So, you want a mobile application.  What kind of application is best for your needs?  How do you know what to build?