With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:
Previous entries about Strategy
Since Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The growth is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (that do not include an image, video, etc).
With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include:
- Learning multiple platforms (ie. Facebook, Twitter, Google+, Pinterest, LinkedIn, Blogs)
- Maintaining a constant conversation with followers
- Writing and posting every day (or in accordance with your planned schedule)
For businesses to stay competitive in search results, they need to continuously monitor and adapt to the changing ecosystem of SEO. Two years ago social media and search engine optimization were totally independent; however, today it’s accepted by most SEO practitioners that social media plays a key role in search.