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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Previous entries about Strategy

How to Discover Your Company’s Social Media Voice

Is your company using social media as a way to attract new customers and to grow relationships?

We here at Mudbug Media just went through a bit of refocusing to discuss why we take the time to share online.

We should go ahead and say right away that we are on social media for the sake of business. Yes, we want to be enchanting. Yes, we want to have conversations with people, and we want to participate with the online community. But, we place emphasis on social media because we look at it as a source of nurturing business relationships.

Be a Mensch!

Be a MenschMensch is Yiddish for “a person of integrity and honor.” Most of my staff have heard me tell them quite often – “Be a Mensch!” Most of my employees are not very familiar with Yiddish, so I get a quizzical look and a need for an explanation of some sort. I quickly follow up with “Be a good guy!” I have always believed that good, smart people make money. So it’s in everyone’s interest to try your best to do the right thing.

Mudbug Media develops applications, creates websites, and provides online marketing to help get those apps and sites found. I think we are very good at what we do, but I don’t think we are the only company out there with these skills. Part of what sets us apart is that we sincerely care about our customers and try to come up with innovative solutions that satisfy their needs.

Protect the Client

At the end of our weekly Monday morning meeting, I ask a member of our team to recite our mantra:

Protect the Company. Protect the Client. No Surprises.

Mudbug Media has been in business for over 15 years — quite a long time for a web and application development company. There are many reasons why I think we have been around for so long other than simple dumb luck, and I think transparency with each other and our clients has been critical to our success.

Make Your Email Campaign Stand Out

With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:

Adobe Webinar: Optimizing Facebook Pages For Your Brand

Since Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The growth is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (that do not include an image, video, etc).

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