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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Previous entries about Strategy

Make Your Email Campaign Stand Out

With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:

Adobe Webinar: Optimizing Facebook Pages For Your Brand

Since Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The growth is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (that do not include an image, video, etc).

Editorial Calendar: A Vital Element for Any Social Media Strategy

With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include:

  • Learning multiple platforms (ie. Facebook, Twitter, Google+, Pinterest, LinkedIn, Blogs)
  • Maintaining a constant conversation with followers
  • Writing and posting every day (or in accordance with your planned schedule)

2012′s Best Practices for SEO (So Far)

For businesses to stay competitive in search results, they need to continuously monitor and adapt to the changing ecosystem of SEO. Two years ago social media and search engine optimization were totally independent; however, today it’s accepted by most SEO practitioners that social media plays a key role in search.

Lessons & Takeaways From the 2012 IA Summit New Orleans

This year, several teammates and I had the great opportunity to attend the IA (Information Architecture) Summit, which was held in New Orleans. The event drew both attendees and speakers from around the globe.
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