by Steve Maloney

Effective Communication Month

The key ingredient behind most success stories is often the quality of communication flowing between those who want something done and those who are doing it.  Effective Communication Month is designed to bring communication into the limelight and find ways to streamline the transfer of all forms of information.

Communication is a very simple, yet endlessly complex process.  At its most basic level, communication is simply an exchange of information.  The complex part is to find effective ways to transmit information from one point to another without a breakdown, and doing so can be the key to success.

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by Antonio Felguerez

Google Caffeine: Perks of an Algorithm Update

Caffeine, Google’s new web indexing system, has been the talk of the SEO world for some time.  Google began sandbox testing nearly a year ago, and blogs have been speculating about how this will affect SEO and SEM ever since.  This week it’s official, and Google’s Matt Cutts has given us the rundown of the algorithm changes and what it can really do.

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by Antonio Felguerez

SEO: Little Changes, Big Impact

The days of treating websites like static advertisements are long gone.  A business simply cannot expect to attract new customers online with a website that looks like a flier or a page from the phone book.  Name, location and business hours won’t even come close to cutting it.

Search engines like Google actively search out websites with the most pertinent information possible on any topic.  If someone types in “mountain bike New Orleans,” and you are in the business of selling mountain bikes in New Orleans, it is in your best interest for that search to turn up your website as the top result.

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by Shelby Strickland

Deliverability is Key

When it comes to mass communication techniques, getting the word out is only half the battle.  You also have to make sure people are getting the message.

That’s why television networks live and die by their ratings.  It’s simply not enough to broadcast a show to 3 million homes nationwide, people have to actually turn on their TVs and watch the program.

In the same way, focusing only on the number of emails sent out during an email marketing campaign is missing the most important part – whether or not the emails actually got to the intended inboxes.

There are several steps that can be taken to make sure an email marketing campaign isn’t derailed by emails that are lost or flagged as spam, and it takes a concerted effort to achieve a successful deliverability rate. (more…)

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by Steve Maloney

Jazz and Heritage

April is Jazz Appreciation Month, but it’s also a great month for music of all kinds in New Orleans. Between French Quarter Fest and Jazz Fest, you can hear everyone from Kermit Ruffins to Drake perform live in the space of a few weeks.

The Mudbug Media team took full advantage of our proximity to French Quarter Fest this year, and we plan on taking Jazz Fest by storm on opening day.  With so much great food, music and culture floating around, there’s no way we’re going to miss the party.

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