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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Previous entries about Analytics

SEO Case Study – Twin Cities Orthopedics

SEO is the process of modifying websites to increase performance in search engine results. The following is a case study of our SEO efforts for Twin Cities Orthopedics in Minneapolis, MN.

SEO Case Study – The Center for Reconstructive Joint Surgery

SEO is the process of modifying websites to increase performance in search engine results. The following is a case study of our SEO efforts for The Center for Reconstructive Joint Surgery in New York, NY.

SEO Case Study – The Joint Replacement Institute

SEO is the process of modifying websites to increase performance in search engine results. The following is a case study of our SEO efforts for The Joint Replacement Institute in Naples, FL.

Optimizing Video for Search & How To Track Results

Depending on the website and your own mindset, search algorithm updates represent either a threat, or an opportunity to gain new and interested visitors. In regard to Google, recent changes to its algorithm and results pages have placed greater emphasis on video content – on both desktop and mobile.

Evolution of SEO: The Ever-changing Landscape

As the Web grows and Internet user behaviors change, Google’s understanding of what is important must also change as well. The search engine updates its algorithm almost daily and works to return the most relevant results to its users for a given query. Additionally, because of spammy content infiltrating search results, what returns as a relevant result today may not do so tomorrow.

While certain algorithm updates receive more fanfare than others (e.g., the recent “Farmer / Panda” Update), Google is said to manipulate its search results more than ten times per week. These updates reflect what users expect to see in search results, and also how information circulates the Web.

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