Tulane’s Prevention Research Center launched the Shop Talk Program as part of a study designed to gauge public opinion on health issues, ease people into productive healthcare conversations and raise awareness about serious concerns. Shop Talk’s Feel Good Guide, the accompanying booklet put together by Mudbug Media, explains how 10 small dietary and lifestyle changes can make a big difference in health.
When I was told I would be designing a 24 page book with colorful illustrations, I was ecstatic. I figured, “children’s book!” Then my creative director said, “Oh, by the way … It’s not a children’s book. It’s going to be about colon cancer and high blood pressure. Good Luck!”