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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Previous entries by Tara Curtis

Helping Ochsner Go Pink

The reality of marketing these days is that you have to be knowledgeable, always with your ear to the ground, listening for the latest marketing opportunities.  Any type of campaign can be compromised, if the right mix of marketing channels is not utilized.

For breast cancer awareness month, Mudbug Media’s client Ochsner Health System set out to raise money for a new philanthropy project, The Gayle and Tom Benson Cancer Center.  The Gayle and Tom Benson Cancer Center is poised to be one of the leading centers for cancer research and care.  With an initiative like this, marketing efforts needed to be both inventive and powerful.

Strategy Tara Curtis Oct 6 Comment Read More

Facebook Takes A Lead

For the first time ever, Facebook outpaced Google to become the most visited website in the United States last week.

If your business doesn’t have a presence on Facebook, you may be missing the greatest free advertising opportunity on the Internet.

Media Tara Curtis Mar 17 Comment Read More

Grabbing the Long Tail

If you make a chart of every available product in the world that you could possibly buy right now, only a small amount would fit into that “must have” category of popularity that drives big box retailers to stock up on the latest hot toy for the holidays.

The rest of the products spread out into infinity away from the spiked cluster of big-ticket items as popularity decreases, creating what we call a Long Tail. The Long Tail is really a retailing concept that abandons the traditional merchandising methods in favor of the equalizing power of the Internet.

Analytics Tara Curtis Jan 22 Comment Read More