Email Marketing Deliverability

When it comes to mass communication techniques, getting the word out is only half the battle.  You also have to make sure people are getting the message.

That’s why television networks live and die by their ratings.  It’s simply not enough to broadcast a show to 3 million homes nationwide, people have to actually turn on their TVs and watch the program.

In the same way, focusing only on the number of emails sent out during an email marketing campaign is missing the most important part – whether or not the emails actually got to the intended inboxes.

There are several steps that can be taken to make sure an email marketing campaign isn’t derailed by emails that are lost or flagged as spam, and it takes a concerted effort to achieve a successful deliverability rate.

Making email work for you

Despite the influx of social media and other marketing channels, email continues to be the foundation, the rock, the heart and soul of online marketing in 2010. It is the killer app of all solid online marketing strategies and a proven performer that has weathered the storm and the scrutiny for well over ten years.

Email-based Marketing Strategy

As a marketing strategist, part of my job here at Mudbug is to plan out and implement e-mail based marketing strategies. I think one of the most important tools for any company venturing into the field of e-mail marketing is the e-mail newsletter. E-mail newsletters are an effective way to spread the word about news, events and other topics that might be relevant to a company’s customer base.

By taking advantage of new technology and advanced delivery systems, Mudbug can help you create an effective e-mail newsletter platform to drive traffic to your Web site and your front door.