Previous entries by Chris Cook
I recently saw an article on Wired.com regarding an upcoming court case on whether the warrantless use of a GPS tracker attached to the bumper of a car by the FBI violates the Constitution.
Being able to track visitors to a site that respond to an AdWords campaign provides a wealth of information and is essential to the ability to show the ROI of the AdWords campaign.
Google Analytics gathers more than the number of website pageviews during a given time period; it is constantly gathering information on your customer. Once collected, this information can provide consumer insights to guide both creative design and media decisions.
With Google Analytics, one can divide site visitors into very granular segments including, but not limited to visitors by: device (Mobile visitors), Language, Hour of the Day, and even Days Since Last Visit. These metrics can be combined, mixed, and matched to create very specific audience segments.