Good Deed | NO/AIDS Walk
Part of Mudbug’s creedo is the idea of community, which we manifest through our “Deeds by the Dozen” program. We try to perform at least 12 community-involvement projects over the course of the year.
Previous entries by Chris Cook
Designing for Multi-Platform User Engagement
Across the many interesting and insightful presentations given at the 2012 IA Summit in New Orleans, a particular concept continually arose – context.
Privacy in the World of Web 2.0
I recently saw an article on Wired.com regarding an upcoming court case on whether the warrantless use of a GPS tracker attached to the bumper of a car by the FBI violates the Constitution.
Tracking AdWords in Google Analytics
Being able to track visitors to a site that respond to an AdWords campaign provides a wealth of information and is essential to the ability to show the ROI of the AdWords campaign.
How Google Analytics Can Guide Creative & Media
Google Analytics gathers more than the number of website pageviews during a given time period; it is constantly gathering information on your customer. Once collected, this information can provide consumer insights to guide both creative design and media decisions.
With Google Analytics, one can divide site visitors into very granular segments including, but not limited to visitors by: device (Mobile visitors), Language, Hour of the Day, and even Days Since Last Visit. These metrics can be combined, mixed, and matched to create very specific audience segments.
Older Entries
