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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Mudbug Design Awards

I am extremely excited and pleased to share that the 2010 Gambit Magazine Best of the Web Awards recognized three Mudbug Media clients as the Best of New Orleans.  An ecommerce website we designed for HADAKI earned a third place recognition, while Ursuline Academy’s website and Ochsner Health System’s Choose Ochsner campaign were recognized as the Best School Website and Best Online Ad Campaign, respectively.

Here’s a look at our trifecta of award winning efforts:

HADAKI

The website we designed for lifestyle bag manufacturer HADAKI is a great example of ecommerce at work.  The site looks beautiful and displays the wide variety of high fashion bags and accessories HADAKI has to offer, but the most important thing about that particular website – and the reason I think it won a bronze medal – is the integrated checkout feature.

HADAKIApplication developer Michael Misshore implemented the latest ecommerce technology to make sure the site’s checkout feature was seamlessly integrated into every visitor’s experience.  After all, any retail outlet is only as good as its checkout line.  In the online world, there really isn’t much use for an ecommerce website that doesn’t make it easy for a customer to actually purchase products online.

Over 50 percent more visitors have checked out HADAKI’s site since we revamped the shopping cart, evidence that this site has become more profitable as well as award winning.

Ursuline Academy

Ursuline Academy’s website has the honor of being recognized as the best school website in the New Orleans area.  I think this is true primarily because of the level of customization our designers and developers were able to bring to the site.

UrsulineAlthough we chose WordPress as a CMS to allow for easy content updates, you’d never be able to tell because of the specifically tailored design. Visiting Ursuline’s website is just like visiting the school.  You get the same up-to-date information that you would find on a bulletin board in the hall outside the office on Ursuline’s Uptown campus.

The website features a traditional design, good functionality, easy navigation, a surplus of current information and really shows off the school’s personality and culture.  The news feature combines the immediacy of daily announcements with the wide reach of the Internet.  Alumni, supporters and parents have an convenient way to keep up with special events, sports championships, reunions and announcements.

Choose Ochsner

The Choose Ochsner online ad campaign for Ochsner Health System was a success on a number of levels.  Working in conjunction with Bohan Advertising, our graphic designers, lead by design manager Ashley Segari, created a successful ad campaign featuring four custom ads and a landing page designed by Mudbug Media.Ochsner

We also ran a host of analytics on the campaign to monitor its direction and determine overall effectiveness.  Media and Analytics Strategist Chris Cook determined that the initial phase of the Choose Ochsner ad campaign generated over 18 million impressions in the New Orleans and Baton Rouge areas between its January debut and April finale.

Since it opened in 1942, Ochsner Health System has become one of the most widely recognized healthcare providers in the region, but they still need to keep the public updated on technological advances and new options as they become available.  The Choose Ochsner campaign was created to highlight the wide range of specialties and services that support this familiar brand’s motto, “Healthcare with Peace of Mind.”

Taking Pride in our Work

All three of these awards represent outstanding online achievements for our clients, but my favorite thing these awards bring to light is the impressive span of our service offerings.  We have in-house solutions for all your ecommerce, design, development, analytics and marketing strategy needs right here at Mudbug Media.

We didn’t need to outsource a single bit of code, design or development to complete these outstanding and award winning projects.  I think that just goes to show the depth and breadth of the talent, creativity and ability of our team.  I congratulate everyone on their excellent effort, creativity and passion for their work.

Mudbug Media truly understands what it means to be an ditigal agency.  We’re not your father’s ad agency.  We’ve always been online and we know what it takes to integrate the online world with traditional media.  If you’re looking for someone to truly get your message across all of today’s media – from newspapers to iPads – give us a call, send an email, a tweet or write on our Facebook wall.  We’d love to win some awards for you.

Design Scott Zeitzer Jun 30 Comment
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