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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Healthcare Advertising Awards

NEW ORLEANS – Mudbug Media has received a Bronze Award and a Merit Award in the 2010 Healthcare Advertising Awards. With over 4,000 entries in the competition, it is the largest healthcare advertising awards competition in the country. The awards are sponsored by Healthcare Marketing Report, the leading publication of healthcare marketing, advertising and strategic business development.

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“I am excited that we have been recognized by the Healthcare Marketing Report,” Mudbug Media president Scott Zeitzer said. “We have always worked to understand the business needs of our clients first then apply innovative creative solutions,” he added.  “These awards reflect the great relationship, rapport, and trust we have with our clients.”

The awards were presented for a pair of projects for one of the interactive agency’s clients, Ochsner Health System. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

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The first award was for website development and promotion of auction items provided by the New Orleans Saints. Mudbug Media created an interactive landing page and linked to an eBay page where bids were placed. The campaign was promoted on Ochnser.org and through a Google AdWords PPC campaign.  The effort raised nearly $15,000 with all items sold to benefit the client’s Childhood Obesity Fund.

The second award was for developing a fast loading and easy to read mobile version of Ochsner’s ER Wait Times to inform users in real time of estimated times for emergency room care. The goal of the project was to minimize content for all ER locations so a user could quickly find the address and phone number with Google Map functionality.

Press Releases Mudbug Media May 10 Comment
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