Facebook Takes A Lead
For the first time ever, Facebook outpaced Google to become the most visited website in the United States last week.
If your business doesn’t have a presence on Facebook, you may be missing the greatest free advertising opportunity on the Internet.
The numbers don’t lie
For the week ending March 13th, Google accounted for 7.03 % of the country’s web traffic, while Facebook grabbed a 7.07 % market share. As this article points out, the difference may be small, but Facebook has been growing at a rate that far outpaces Google.
Google’s year-over-year growth rate of 9 % is dwarfed by Facebook’s 185 % increase in traffic compared to this time last year. In a strange twist of fate, Google enjoyed its position as most popular site since becoming king of the hill in September 2007 after dethroning once-popular social networking site Myspace.com.
Social networking is back and here to stay.
Take advantage
Big ticket retail outlets from Victoria’s Secret to the Gap and Bath and Body Works have all created a significant presence on Facebook. While these pages may at first seem more fun than functional, they can have serious marketing advantages over traditional advertising.
With almost 300,000 fans on Facebook, Bath and Body Works has a built in audience of dedicated customers. Most people use their status updates to talk about plans for the weekend or to post a witty comment, but Bath and Body Works uses it as a platform to advertise weekly specials to hundreds of thousands of repeat customers.
For free.
Follow our lead
Mudbug Media recognized the advantage of having a Facebook page early on, so we created one. What Facebook allows you to do is show a bit of personality. Instead of working with a faceless corporation, most consumers today want to know who they are dealing with, and Facebook is all about making personal and professional connections.
It’s a great way to go to your clients instead of waiting for them to go to you. Think about this: how many of your employees log on to Facebook every day? How many of your clients do the same? Wouldn’t it be great to connect to your audience in a way that they are used to and comfortable with?
People only connect to a certain number of websites every day, and Facebook is definitely one of them.
Join the club
Like all websites, Facebook pages are only as good as the effort and skill put into designing them. Once a business reaches 1,000 fans, greater customization options are available, but figuring out which ones work best for your business can be tricky.
What has become clear is the overall importance of establishing a presence of Facebook. If you think your business would benefit from a Facebook page, contact us and our marketing experts will help you every step of the way.
