As a marketing strategist, part of my job here at Mudbug is to plan out and implement e-mail based marketing strategies. I think one of the most important tools for any company venturing into the field of e-mail marketing is the e-mail newsletter. E-mail newsletters are an effective way to spread the word about news, events and other topics that might be relevant to a company’s customer base.

By taking advantage of new technology and advanced delivery systems, Mudbug can help you create an effective e-mail newsletter platform to drive traffic to your Web site and your front door.

Evolution

Companies have been advertising through the mail since the days of the Pony Express, but a folded piece of paper can only go so far.

Typically sent out on a monthly basis, e-mail newsletters have a huge advantage over traditional paper mailers in that they save on shipping and postage fees and represent an environmentally friendly way to reach out to potential and current clients.

The monthly timeline creates a consistency and familiarity that elevate e-mail newsletters above the level of unfocused mass advertisements.

Advantages

Recipients can receive customized information through the use of our dynamic content system that will increase the chances of click through traffic, leading people directly to your site.

Surveys contained in the newsletters allow companies to gather demographic information on their audience, information that can then be used to tailor each newsletter’s topic to specific groups and get a feel for the core audience.

If we gather information on each recipient’s gender, we can then send men stories more directly associated with males and women stories with a more female oriented slant.  We can gear content towards other information as well, from age and location to interests and career type.

Trackable Advertising

Dynamic content can also be used to effectively streamline your advertising capabilities.  We keep track of each time a recipient clicks on an ad, allowing us to tell you who was looking at what and connect that information with each recipient’s demographic information so you can know which ads are most effective with each category of subscriber.

There’s really no way to do that with printed out mailers.

What I recommend

For companies just branching out into the e-mail newsletter world, Constant Contact is a good, solid program that allows you to get the word out in a standardized format.

The Campaigner e-mail platform allows for greater customization and freedom with newsletter design for small to mid-sized newsletter campaigns up to 25,000 subscribers.

For the tech savvy looking to set up a widespread e-mail newsletter with full design and programming customization and the option of dynamic content, Lyris HQ is the way to go.  Lyris gives you the capability to reach upwards of 30,000 people each month and track every aspect of each subscriber’s interactions with the newsletter, including the advertisements.

So whether you are trying to reach a few clients in your backyard or thousands of contacts across the country, Mudbug Media can help you every step of the way.

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