Mudbug Holiday Card 2009

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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Our holiday card was the product of an impromptu brainstorming session at the Mudbug Thanksgiving party. Turkey apparently makes great brain food, because Ashley Segari thought of the perfect phrase for our holiday card:

Seasoned Greetings!

It felt perfect; it incorporated our Mudbug identity into a traditional holiday phrase with a little fun. To drive it home visually we decided to brand a crawfish boil pot with the Mudbug logo, because after all, our logo is gorgeous.

I was tasked with designing the actual card that would be mailed out. This project was right up my alley, so I decided to get a little crazy with it. The final product is a card with a pull tab, encouraging the lucky recipient to pull the crawfish pot up and reveal little crawdads inside of the pot. The card brings warm wishes and also reflects Mudbug Media’s focus on creativity and interactivity.

When the cards were printed, we decided to avoid getting the pot tops cut by a machine and to do it ourselves. The arts ‘n crafts aspect added a personal touch to every card. We ordered lunch and had a party, cutting and folding as a team. It was truly a group effort, and they came out even better than we imagined.

I had a ball working on this card, and hope it brings a smile to your face! Happy Holidays!