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Blog au Roux

Great Creole cuisine comes from the blending of cultural influences — French, Spanish, Caribbean and African — to create a truly distinctive and memorable taste. Our varied backgrounds allow us to share our collective expertise. As for Creole cooking, we start with one core piece of advice, “First you make a roux…”

Making Use of Google Analytics’ User Flow and Behavior Flow

One of the core ways that blogs create business is to get users to go through a sales process that goes something like this:

  1. User reads an article and finds it amazingly helpful. That user leaves a comment.
  2. The user sees a link to another intriguing article, so she clicks through.
  3. She loves the content so much that when she sees the opportunity to sign up for the newsletter, she can’t resist.

That process doesn’t always happen on the first visit, if at all, but Google Analytics offers us the opportunity to examine users’ behavior to follow the path they use when on the site.

Analytics Navigation Summary – The Report You Never Knew You Had

Google Analytics has so many tools packed in to one interface that it’s easy to miss several of its features. For example, I used Analytics for years before finding the Navigation Summary in the Pages Report.

Sure, you can get a quick overview of whether you’re getting more or less viewers without digging in to find the details of your web traffic, but truly optimizing the experience for your visitors requires a more complete understanding of how people are using your website. Are they finding what they’re looking for? Are they completing the actions you want them to take?

Previously, we looked at different types of user flow to see the whole picture. The Navigation Summary gives us a zoomed-in view on a single page at a time.

How to Discover Your Company’s Social Media Voice

Is your company using social media as a way to attract new customers and to grow relationships?

We here at Mudbug Media just went through a bit of refocusing to discuss why we take the time to share online.

We should go ahead and say right away that we are on social media for the sake of business. Yes, we want to be enchanting. Yes, we want to have conversations with people, and we want to participate with the online community. But, we place emphasis on social media because we look at it as a source of nurturing business relationships.

Be a Mensch!

Be a MenschMensch is Yiddish for “a person of integrity and honor.” Most of my staff have heard me tell them quite often – “Be a Mensch!” Most of my employees are not very familiar with Yiddish, so I get a quizzical look and a need for an explanation of some sort. I quickly follow up with “Be a good guy!” I have always believed that good, smart people make money. So it’s in everyone’s interest to try your best to do the right thing.

Mudbug Media develops applications, creates websites, and provides online marketing to help get those apps and sites found. I think we are very good at what we do, but I don’t think we are the only company out there with these skills. Part of what sets us apart is that we sincerely care about our customers and try to come up with innovative solutions that satisfy their needs.

Protect the Client

At the end of our weekly Monday morning meeting, I ask a member of our team to recite our mantra:

Protect the Company. Protect the Client. No Surprises.

Mudbug Media has been in business for over 15 years — quite a long time for a web and application development company. There are many reasons why I think we have been around for so long other than simple dumb luck, and I think transparency with each other and our clients has been critical to our success.

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