One of the core ways that blogs create business is to get users to go through a sales process that goes something like this:
- User reads an article and finds it amazingly helpful. That user leaves a comment.
- The user sees a link to another intriguing article, so she clicks through.
- She loves the content so much that when she sees the opportunity to sign up for the newsletter, she can’t resist.
That process doesn’t always happen on the first visit, if at all, but Google Analytics offers us the opportunity to examine users’ behavior to follow the path they use when on the site.