This post begins our Introduction to Search Engine Optimization series.
You know that search engines play an important role in helping people find your website, but how does it all work? How do search engines provide results? What determines your ranking? Let’s break it down.
Google does a lot behind the scenes to provide you with search results. First, Google uses software called “web crawlers” to crawl the web, following links page by page until every page (over 60 trillion and counting) has been discovered. You may recognize Googlebot, the most well-known crawler. The crawlers provide Google’s servers with data about those webpages.